With smartphones becoming more omnipresent,
the public is more reliant than ever on their phones.
One in ten Americans can
only access the internet at home through their smartphones. Even people who do
have broadband in their house often use their smartphones for important tasks,
such as looking up health and job information. More than half of smartphone
users use their phones to do online banking (57 percent) and almost half of
users look up real estate listings and places to live on those devices.
With so many Americans smartphone-dependent, mobile apps are important to news
organizations. Apps are developed by organizations. When people click on an app
they are redirected to an organization’s content.
Senior journalism major Ryan
Baillargoen prefers apps to web browsers, such as Safari, when he’s consuming
news on his phone. While he often reads news on his phone before class or when
he’s on the go, Baillargeon said he rarely, if ever, goes to Safari and types a
news organization’s website url into the browser. Instead, he looks for links
on Twitter or interesting stories on the Washington Post or New York Times.
Baillargeon, a situational user, will click on a story if he’s intrigued by the
headline or tweet.
Even five years ago, smartphones weren’t as
important. In spring 2011, 35 percent of Americans had a smartphone. Now, 64
percent of Americans have a smartphone as the younger generation is
increasingly reliant on the small devices.
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